MBX FlowGrowing shouldn't raise your bill every month.
Nearly every publishing tool charges by the channel or by the seat. Take on a client, launch a second brand, add a teammate — the invoice goes up before the work pays off. MBX Flow is priced for the plan you are on, runs on a workspace of your own, and includes every network from the first day.
The pricing model matters more than the price.
Two tools can look similar on the pricing page and end up hundreds of dollars apart a year later. What decides it is not the headline number — it is what the number is attached to.
The bill follows your accounts
Buffer publishes $5 per channel per month on its entry plan, $10 on Team. They say channels past the tenth cost less, without publishing how much less. Either way, connect a second brand, a second language, a second storefront and the invoice moves every time. Growing is the thing that costs you.
The bill follows your team
Hootsuite's Standard plan is $99 per user per month, billed annually, covering up to ten social accounts. Bring in a colleague and it is another $99, whether they publish daily or log in twice a month.
The bill just sits there
MBX Flow Pro carries up to 10 accounts on each of 15 networks — 150 accounts in total. Studio carries 20 each, which is 300. Connect the eleventh account or the three hundredth and the number on your invoice does not move. You are charged for the plan, not punished for using it.
Competitor rates as published on their own pricing pages, August 2026.
What per-channel pricing actually costs.
MBX Flow Studio carries up to 300 connected accounts. Here is what those same 300 accounts come to somewhere that bills for each one.
300 channels at Buffer's published entry rate of $5 per channel per month. On their Team plan, at $10, the same 300 channels come to $3,000.
They do say channels past the tenth cost less, but they do not publish by how much. Even at a dollar a channel — a rate they have never advertised — 300 accounts would still be $300 a month.
All 300 accounts are inside MBX Flow Studio, spread however you like across the 15 networks. The last account costs exactly what the first one did: nothing extra.
Not because we are being generous — because charging you for growing was never a good way to price software.
Rates read from buffer.com/pricing in August 2026. Nobody needs 300 accounts on day one — the point is what happens to the invoice on the way there.
A typical scheduler, and this one.
Written as categories rather than brand names on purpose: the tools in this market move their plans around constantly, and what actually separates them is structural.
| A typical scheduler | MBX Flow | |
|---|---|---|
| What you are charged for | Each channel, or each seat | The plan |
| Accounts included before you pay more | The ones you paid for | 150 on Pro, 300 on Studio |
| Networks available on the entry plan | Often tiered by plan | All 15 |
| Where your workspace runs | One shared application | An instance of your own |
| Comment inbox across networks | Usually a higher tier | Included |
| Branded short links with click tracking | Usually an add-on or a separate bill | Included |
| AI | Bundled credits, or an upsell | Your own key, billed at cost by your provider |
| Physical control surface (Stream Deck) | — | Included |
| Music release tools | — | Optional add-on |
A workspace of your own, run by us.
Every tool on this page is multi-tenant software: one application serving everybody, your data separated from the next customer's by a column. We took the other road.
A machine, not a row in a table
A normal SaaS keeps every customer in one application and one database, separated by an id on your records. Your plan is a workspace of its own: its own instance, its own database, its own address. Nothing about your setup shares a table with a stranger.
Your connections belong to you
You connect your own accounts to your own workspace. Where a network requires its own developer credentials, they are yours as well — so your publishing does not depend on one shared application that thousands of other customers are also hammering.
Nothing to run, nothing to patch
We provision it, update it and watch it around the clock. The dedicated part is yours; the operations part is ours. That is the trade.
Come back and it is all still there
Cancel and return later and your workspace is waiting as you left it, with nothing to rebuild by hand — accounts, queues and history included.
You do a little setup. You keep everything.
There is a catch and it would be insulting to bury it: you connect your own accounts, and on some networks you create a developer app of your own before the first post goes out. It is the one part nobody can do for you — and it is the reason for everything on this page.
The account is yours, not ours
Most tools reach your networks through one developer application shared by every customer they have. That is why they feel effortless — and why a stranger's behaviour can throttle your publishing, and why one suspended application takes everybody down at once. Here you are the one the network knows.
It is a few minutes, once, and it is guided
Some networks need nothing beyond signing in. The ones that want a developer app of your own take a short form and a key pasted back — and the app walks you through it with the exact links and numbered steps, not a shrug and a link to someone else's documentation.
And it is what keeps the price flat
Because you own the connection, we are not paying for your API access — which is exactly why the four hundredth account can cost the same as the first. That small piece of setup is the reason the invoice never grows.
Put plainly: an afternoon of setup, once, in exchange for owning your own connections and a bill that does not climb every time you grow. On four hundred accounts that difference runs into the thousands a year. We think that is a fair trade — and if it is not the trade you want, the tools that make it the other way round are good at what they do.
Where they are still ahead of us.
A comparison where the author wins every line is an advert. Here is what the other tools genuinely do better today — decide with all of it in front of you.
Hootsuite is built for departments
Named seats, approval chains, role permissions across a marketing team. MBX Flow is built around one operator per workspace. If six people need to log in and review each other, we are not the right shape yet.
They have a running start
Years of customers, mature mobile apps, and reviews written by strangers. Ours do not exist yet, because we will not invent them. That gap is real and it closes with time, not copy.
Some of them have a mobile app
MBX Flow runs in a browser, which on a phone is a browser. If posting from your pocket while queuing for coffee is the job, a native app from one of the big names still does that better.
One account, no budget? Take the free tier
If you schedule a single profile a few times a week, a free plan somewhere will serve you honestly. This is for people running more than that — several brands, several networks, or a release to push.
There is an add-on for that.
Smart links, download gates, an artist card and a fan list you own — published on mbxartists.com, attached to the plan you already have. Nothing changes for everybody else.
Seven days, everything on, no charge.
A hosted workspace of your own with the whole product switched on. A payment method up front, nothing charged until day eight, and cancelling during the trial costs you nothing at all.
One address, no newsletter treadmill. We write when plans open or something real ships.
